(Trasmettere i nostri contenuti) senza farli cadere dall’alto - without being patronizing ( translation glossary) advertising,Publicidad / Relaciones públicas,Mercadeo

« prospicente

Volver a la lista de preguntas KudoZ

fresata »

Entrada de glosario (tomada de la pregunta de abajo)

Término o frase en italiano:	(Trasmettere i nostri contenuti) senza farli cadere dall’alto
Traducción al inglés:	without being patronizing
Aportado por:	Maurizio Valente

Opciones:
- Contribuir a esta entrada

10:59 Oct 1, 2003

Traducciones de italiano a inglés [PRO]
Marketing - Publicidad / Relaciones públicas / advertising

Término o frase en italiano: senza farli cadere dall'alto

The text is a presentation describing the new advertising campaign for a leading cosmetics manufacturer. The heading of this particular slide is "quale linguaggio vogliamo usare" and it's followed by the following three points:

"Essere seri senza essere seriosi

Trasmettere i nostri contenuti senza farli cadere dall’alto

Rivestire di bellezza e di eleganza la scientificità"

I'd like your ideas on how to translate "senza farli cadere dall'alto".

TIA

Sarah

Sarah Ponting Actividad en KudoZ Preguntas hechas: 291 (todas cerradas) (1 closed without grading) Respuestas: 2513 Italia
Local time: 22:19

Clarification request(s) and response

Sarah Ponting (asker): 13:18 Oct 1, 2003: Wow, I'm overwhelmed by your creative responses! - :-)

without being patronizing

Explicación:
Another suggestion

--------------------------------------------------
Note added at 1 hr 41 mins (2003-10-01 12:41:01 GMT)
--------------------------------------------------

You should handle stress without becoming stressed out, enter combat without being
combative, and communicate without being patronizing to customers or other ...
sacramento.craigslist.org/med/13511798.html

Respuesta elegida de:

Maurizio Valente
Italia
Local time: 22:19

Nota de quien pregunta a quien contesta

Thanks a lot for all your excellent suggestions, I had a hard time choosing the best one. In the end I selected Maurizio's answer simply because it seemed more consistent with the style of my text.

Best wishes and thanks again for your help.

Sarah

4 puntos KudoZ otorgados a esta respuesta

RESUMEN DE TODAS LAS RESPUESTAS DADAS EN INGLÉS

4 +3

without preaching, without pontificating, without being pompous

xxxCMJ_Trans

without making them fall from above

Henrique Magalhaes

without being patronizing

Maurizio Valente

without going over their heads

Rick Henry

without talking down to you

Anthony Green

to choose a grassroots approach to getting our ideas across

Nancy Arrowsmith

without preaching down to

Lisa Lloyd

Respuestas

3 minutos Nivel de confianza:

without making them fall from above

Explicación:
I think that this an easy & correct way of converting into Eng.

Henrique Magalhaes
Portugal
Local time: 21:19
Idioma materno: portugués

7 minutos Nivel de confianza:

Coincidencias de otros usuarios (netas) +3

without preaching, without pontificating, without being pompous

Explicación:
perhaps something along these lines???

--------------------------------------------------
Note added at 2003-10-01 11:27:18 (GMT)
--------------------------------------------------

or even - talking down, although they are writing and not talking....

xxxCMJ_Trans
Francia
Local time: 22:19
Especializado en este campo
Idioma materno: inglés
Pts. PRO en la categoría: 35

22 minutos Nivel de confianza:

without preaching down to

Explicación:
... Instead of adults preaching down to youth about the risks, Aids workers
may take a leaf from social psychology on peer culture. ...
www.dispatch.co.za/1998/12/01/editoria/EDITORIA.HTM

... groups, law enforcement professionals and national celebrities touted the film
for imparting its strong message without preaching down to the audience and ...
www.ptsnorth.com/magazine/pn601_morris.shtml

Lisa Lloyd
Reino Unido
Local time: 21:19
Idioma materno: sueco

42 minutos Nivel de confianza:

without talking down to you

Explicación:
I'm stealing this really from an earlier answerer, but "talking down" definitely sounds better from an advertising point of view, if you want to avoid the "preaching" angle (which could I suppose even get you into hot water if they reckon the ad is anti-clerical!).
"Talking down" has the advantage of having a broad meaning.

Referencia: http://www.google.it/search?hl=it&ie=UTF-8&oe=UTF-8&q=%22don...
Referencia: http://www.google.it/search?hl=it&ie=UTF-8&oe=UTF-8&q=%22don...

Anthony Green
Italia
Local time: 22:19
Idioma materno: inglés

1 hora Nivel de confianza:

without going over their heads

Explicación:
another option.

HTH

Rick

Rick Henry
Estados Unidos
Local time: 13:19
Especializado en este campo
Idioma materno: inglés
Pts. PRO en la categoría: 4

1 hora Nivel de confianza:

without being patronizing

Maurizio Valente
Italia
Local time: 22:19
Idioma materno: italiano
Pts. PRO en la categoría: 8

Nota de quien pregunta a quien contesta

1 hora Nivel de confianza:

to choose a grassroots approach to getting our ideas across

Explicación:
this goes further afield, but it's what they're talking about.
Otherwise, patronizing or talking down to are the correct terms.

Nancy Arrowsmith
Estados Unidos
Local time: 14:19
Idioma materno: inglés
Pts. PRO en la categoría: 4

Volver a la lista de preguntas KudoZ

italiano: senza farli cadere dall'alto

inglés translation: without being patronizing