inglés: brand considerationpolaco translation: marki brane pod uwagę/uwzględniane  KudoZ The KudoZ network provides a framework for translators ... More  |
|
| Entrada de glosario (tomada de la pregunta de abajo) | | Término o frase en inglés: | brand consideration | | Traducción al polaco: | marki brane pod uwagę/uwzględniane | | Aportado por: | Maciek Drobka |
| Opciones:
- Contribuir a esta entrada |
Traducciones de inglés a polaco [PRO]
Marketing - Mercadeo / Estudios de mercado | | Término o frase en inglés: brand consideration | Brand Essentials: Of course, there are certain fundamental types of data that you will want on an ongoing basis, such as brand awareness, usage and consideration. So this module is designed to provide these vital basics of brand health.
W internecie znalazłam:
Brand Consideration
A well-established model of the buying process shows potential customers having a set of brands that they consider each time they make a purchase decision. This set of considered brands, or the evoked set, is based first on brands that individual buyers:• Are aware of • Are familiar with• Believe will meet their specific needs For example, an individual shopping for a particular product might know of six brands, butbelieves only three are appropriate for his specific needs. These three brands form his consideration or evoked set. This buyer might have only ever used two of the three brands in his consideration. The buyer might refer to other sources of information to help his decision making process, or it might be the case that the buyer believes he already has enough knowledge that he doesn’t need to refer to other sources. If the buyer believes that all the information that he needs is in his own memory, he is said to be conducting an internal search. An internal search is typical with product categories that are familiar to the buyer or when the purchase risk is low. However, when the purchase risk is high or when the product category is unfamiliar, buyers will more actively collect information to aid in their decision making process. This process is known as an external search. An external search can rely on many sources of information such as productliterature, reviews in specialty magazines, and word-of-mouth, such as personal recommendations.
|
| | Clarification request(s) and responsetygru: 12:58 Jul 4, 2007: @ Jerzy Matwiejczuk: raczej nie, "świadomość/ rozpoznawalność marki" to brand awareness :o)
|
|
| | Respuesta elegida de:
 Maciek Drobka
Polonia
| Nota de quien pregunta a quien contestadziękuję
4 puntos KudoZ otorgados a esta respuesta |
|
2 minutos Nivel de confianza:   Coincidencias de otros usuarios (netas) +2 |
| kierowanie się marką (przy dokonywaniu zakupów / decyzjach zakupowych)
Explicación:
IMO
| inmb
Polonia
Especializado en este campo
Idioma materno: polaco
Pts. PRO en la categoría: 43
|
|
4 minutos Nivel de confianza: |
3 horas Nivel de confianza: |
Volver a la lista de preguntas KudoZ
|
| |
The translation workplace 
